Nice to MEAT you!

We march to the beat of our own drum.

We are brave. We are proud.

We are every South African.

We are Beef and Lamb SA. 


Beef and Lamb SA is the official consumer education program for then Red Meat Industry Services (RMIS), a non-profit company appointed by the primary red meat industry to deliver services to the entire industry value chain and to execute the Red Meat Strategy 2030.

Beef and Lamb SA is funded by statutory levies, paid by the red meat value chain role players. The main mandate of Beef and Lamb SA is to perform generic commodity consumer education. Beef and Lamb SA aims to translate science into consumer-friendly messages to assist consumers in making informed decisions when it comes to red meat consumption.

Beef and Lamb base their consumer education on sound, current consumer insights data, generated in-house to inform targeted, relevant, educational campaigns. 

The main educational themes currently include product utilisation, red meat industry practices, nutrition and health and sustainable consumption. Beef and Lamb SA will replace "Lamb and Mutton SA” (“cooking with lamb") and "Beef Up" the former consumer education campaigns for the red meat industry. for more information contact Beef and Lamb SA Brand manager Marina Fourie at marina@rmis.co.za